Tell us a little about yourself?
Hi! I’m Verity White and I head up a four piece indie/alternative/rock band – putting a genre on what we do is really difficult because we use so many different influences and so many different instruments in our music, so I would suggest that you give it a listen and see what you think!
How long have you been in the music industry?
I started out in cover bands and on stage about 15 years ago and slowly grew in confidence to be able to write my music. Started releasing my music in late 2016 and it’s been a really exciting journey so far.
How did you get started in the music business in the first place?
I don’t think it was ever an option for me not to be in the music business, from a very young age I was always performing,singing and dancing around, so I think my parents knew what I was destined for! After a hiatus in my teens and twenties when I felt really under-confident and was unable to do much creatively. Luckily, I slowly gained confidence as I got older and got into some cover bands like I said before. From there on in I got work on stage and touring with other bands as a backing vocalist. Then, in 2016 my husband and I decided to start writing together and the rest is history!
How would you describe your latest single?
Strange Times is very much about the now – but looks to the future when things might be a bit better. The chorus is really uplifting and you can feel yourself chanting along to being part of a whole new experience! The music video was so much fun, doing something animated totally outside of reality was just a great twist!
Who are your inspirations in the music industry?
There are so many, I look to people who are natural storytellers and can really get emotion across in their music – abs that comes from all genres. I’m inspired by music that makes you FEEL so it’s ranges from people like Tori Amos and Aretha to Tool and Nine Inch Nails!
How do you go about writing a song and what is your process?
I write with my husband and partner in crime Alex, who is also the guitarist when I play on stage. We work together in our studio at home and lay down all the tracks there too.
The EPs that we released over the lockdown period have all been performed and recorded by us… But we normally do have two other band members, Joe and Alex Mac, who usually record and perform with us.
What is the concept behind your forthcoming project if working on one?
We are working towards another album now… With gigs being off for the foreseeable future we are thinking about working towards something in November so, getting an album in the summer would be ideal!
We are also thinking of another single from one of our EPs with music video to go with that! So we’ve got a lot on that’s for sure.
Any plans on touring to promote your latest single?
Oh 100 percent, I already have something very exciting lined up for the winter which I’m not allowed to talk about… But there will be some dates to look out for then.
What did you buy with your first check off music?
I know it’s really sad, but I invest all of the money that we get from the music back into the music so it pays for things like hiring rehearsal rooms and PR and marketing and merchandise.
What are must haves when your in the studio working?
Lots of warm drinks! Not coffee though that dries out my voice, but generally warm water with honey and lemon.
What is the best piece of advice in this business you actually followed?
Always be yourself.
Will you be collaborating with any other artists in the future?
We’ve been in talks with a few, the great thing about lockdown is it’s really nurtured a sense of community with our peers. So expect to see some exciting projects over the next year.
Do you think your music is mostly enjoyed more for the beats or for the lyrical flow and content?
I think it’s definitely for the lyrical flow and content, but I would say that because I write the words. In all honesty, I have a lot of comments from other band members and also from our fans about how much they love what I write about and if that makes me so happy.
What area do you need to improve on in regards to your career? (Example: Better production, Delivery, Stage presence, etc..)
I definitely want to do more to make our shows an actual event rather than just another gig… It will involve some planning and a bit of money but we have some ideas, so hopefully when we get back out on the road it will be even more exciting!
What’s your all-time favourite song?
That is impossible to answer as my mood changes so does what I listen to and love. There are probably about 20 ‘favourites’!
What was the last album you listened to?
Tremors by Söhn.
Your favourite artist of all time and why?
Nine Inch Nails – love their invention and layering of their music.
Who have been some of your favourite artists that you’ve been able to work with?
I loved working with Mike Ross on our Christmas duet and with SKAM on their acoustic EP.
How do you feel about the current state of music?
It’s a bit of a mess isn’t it?! With musicians earning less and less from the music itself, we’re all having to look for ways to diversify our income streams. The thing is, you don’t get into music because you want money, you get into music because it’s a calling. It’s a passion that lives within you and you can’t NOT do it. So that drive never goes away, and it doesn’t matter what happens to you you can’t turn it off . But in all periods of difficulty comes opportunity, and I’ve seen a rise of lots of interesting ideas for online events, festivals and streaming, and different things that we can do as musicians to keep all of our fans interacting and entertained through what seems to be a very difficult once-in-a-lifetime thing! Yes, it has impacted us all really badly, and yes streaming royalties are absolute crap! But we can and we will survive, because you can’t stop creativity.
Who would you say your music relates to the most?
I think it’s anyone who’s had a tough time in their life and needs something to listen to to feel understood.
What separates you from other artists? (What’s makes you different?)
We definitely don’t take ourselves too seriously, and I very much what you see is what you get. Although like a lot of artists we do a lot of posey photographs online, we really are super down-to-earth and very very relaxed and friendly. I like to think it comes across and everything that we do that we’re always here for our fans first and foremost are never out for ourselves. I think that honesty comes out in our music as well, with every single song being written about something that I’ve personally experienced… There is a true depth to that, and a true connection in our work.
When your not in the studio, What do you like to do for fun and relaxation?
I love to cook, and eat… And drink! But also I love art and all things creative, I have two cats so I spend a lot of time with them chasing them around the garden generally, and when we’re not in lockdown times spend loads of time with my friends and family doing crazy fun things.
What’s the biggest highlight of your career thus far?
So far it’s a booking that I’ve had for the winter that I’m not allowed to speak about… I’m so sorry! But please do watch the website because it’s a biggie.
What is your dream venue to perform at?
I would love to to play a stripped back piano and strings set at the Albert Hall
What’s the name of the last book you read and by whom?
I’ve actually spent a lot of lockdown reading, I’ve just finished the entirety of the Dublin murder squad series by Tana French and they are super good! Really well written brilliant stories, and a mystery what’s not to love.
Name someone famous who inspires you and why?
Amanda Palmer – she is unashamedly herself, and I really inspire to be that. To accept myself for everything that I am.
What can we expect from you in the future?
Lots more music, lots more gigs eventually, and lots more fun!
Where can the fans check out for your music?
Everything is accessible from our website www.veritywhite.com … Hope to meet some of you soon.
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