Interview With Up & Coming Rapper ‘Ju$$ RANDY’

Tell us a little about yourself?

I’m JU$$ RANDY and I am an up-and-coming artist from San Antonio, Texas.  I have been writing and recording music for a little under 10 years and I am continuing to learn the music business as it evolves. I am a student of the game and enjoy drawing inspiration from real life experiences.

How did you come up with your artist name? 

I initially went by the name gQ Marley when I first started my career in 2012. After releasing three projects (DREAM: Dare and Risk Everything to Achieve More, DREAM II: Revenge of the NERD and the Side Effects EP: The Lost Files) I decided to rebrand to focus on creating music that was motivational and shows a different side from the image I previously portrayed. As a result, I changed my name to JU$$ RANDY because there’s only one me and that’s what makes me stand out from other artists. 

How long have you been in the music industry? 

I have been involved in the music industry for almost 10 years. I have allowed this time to make connections and focus on developing my sound.

How did you get started in the music business in the first place? 

While attending Texas A&M University, I discovered my passion for music by freestyling at random parties. My close friend at the time $elo who became a dope photographer helped me showcase my talent by allowing me to freestyle at local shows put on by Silver Platter Entertainer and Mojo Jams. This eventually led to me being able to trade bars with Big Sean. Big Sean recently got signed by Ye and he was doing a tour for Finally Famous Vol 3 at The Tap in College Station, TX. $elo introduced us and told him that I was an aspiring rapper and Big Sean gave me the opportunity to trade bars with him. I don’t remember what I said at the time, but the bars had to be decent enough for him to encourage me to pursue a career in music. I don’t know maybe he was being nice but at that moment you couldn’t tell me anything and I was set on making this dream of becoming an artist a reality. 

How would you describe your latest single? 

The revolution will be streamed and playlisted. Texas native, JU$$ RANDY, drops a powerful single entitled “BLACK MAN”, sharing his narrative of the black experience. Produced by one of Houston’s hottest up and coming producers, Baker Yung, the trap heavy sonics blend perfectly with the cautionary and chilling vocals delivered by JU$$ RANDY, as he repetitively chants out the words BLACK MAN. JU$$ RANDY rides the beat displaying clever wordplay and a hypnotic, raw delivery that pulls in the listener immediately. BLACK MAN is the conscious trap banger that engages all audiences and offers a glimpse into the life of a BLACK MAN pushing the boundaries to share his story and experiences with the world. 

When can fans expect the visuals for the single?

Hopefully early Spring. I do not like to rush the process. I love to take the time to draw inspiration from current events as well as real life experiences. I am a huge fan of telling a compelling story and want to make sure I fully capture the message behind my latest single, “Black Man” which is a celebration of self and never forgetting the moments that led up to this point.

Who are your inspirations in the music industry?

I have various inspirations in the music industry, but I would honestly have to say my biggest influences have been the Notorious BIG, Kanye West, Big Sean, Lil Wayne, Nas, Jay-Z, and Scarface (In no order) to name a few. I could list more artists for days, but I feel these are artists that I have related to the most in various ways. 

How do you go about writing a song and what is your process?

I honestly just put on beat and freestyle to it. I might mumble or scat a few lines to experiment with the delivery and melody until I stumble on a sound that just sticks. I typically talk about my day and try to get as detailed as possible as to what occurred, and I’ll break down that idea or concept. Music has always been therapeutic for me, so I don’t want to force anything because it’s my time to have fun and utilize my imagination when creating music. 

What is the concept behind your forthcoming project if working on one? 

So far, I am currently in the brainstorming process, and I am just focused on creating great music that will be relatable and deeply connect with my audience. I am a firm believer of trusting the process and creating a timeless sound. 

Any plans on touring to promote your latest single?

Yes. I am still currently in the prepping stages at this time but will announce it once everything has been confirmed.

What did you buy with your first check off music?

Studio equipment. I want to expand my craft so I bought my first home studio set up to practice and capture any inspiration prior to recording at a professional studio.

What are must haves when your in the studio working?

Just an atmosphere that will allow me to create and draw inspiration from my surroundings. 

What is the best piece of advice in this business you actually followed?

Never rush your work or compromise your artistry to follow trends or keep up with the masses. Great music will be discovered, and it is your job to deliver quality 

Will you be collaborating with any other artists in the future?

Yes, I am always open to collaborations, but I have been focused on further developing my sound so that I spend more time on that aspect of music. 

What artist have you had the pleasure of working with and what was it like?

As of now, I have not had the opportunity to work with artists as I am starting to get back into my process of creating music. In 2017, I took a hiatus and stepped away from music as I wanted to work on myself. From there I was able to re-discover my passion for music and how I can incorporate my new perspective of life into my art. 

Name an artist(s) that you would love to work with?  

There are so many but in a perfect world, I would love to work with J.Cole, Lil Wayne, Future, Young Thug, Lil Uzi Vert, Big Sean, or Drake. I would love to watch and learn how they create and also, I would love to vibe and collaborate with these artists as well. This would allow me to compete and sharpen my skills. 

Do you think your music is mostly enjoyed more for the beats or for the lyrical flow and content?

It honestly depends on the listener; I believe the beat is the heart and this will determine if the listener will even listen to the song. From there, everything else falls into place. As far as the music I create, I like to offer the best of both worlds. I grew up predominantly listening to east coast artists and lyrical flow and content are a must. I like everything to connect from beat to flow to lyrical content. It all must complement each other.

What area do you need to improve on in regards to your career? (Example: Better production, Delivery, Stage presence, etc…)

I feel that there’s always room for improvement in this aspect. For production, I would love to learn how to self-produce to further develop my overall sound. I have a solid delivery, but I feel that there are other skills I could work on like rapping in double-time. At the same time, I am my own worst critic so I always find areas that I could work on and develop.

What’s your all-time favourite song? 

Everyday Struggle by Notorious BIG. I heavily relate to every aspect of the song. From the melodic hook to the vivid storytelling. We all had our moments where we feel overwhelmed with the challenges of life and this song executed that idea in every way.

What was the last album you listened to?

Young Thug’s Punk Album 

Your favourite artist of all time and why?

Notorious BIG hands down. He was an all-around dope artist that pushed the boundaries with his smooth delivery and detailed storytelling. 

Whose your favourite five artists right now? 

JU$$ RANDY, Young Thug, J Cole, Lil Baby and Future. 

In your opinion who is the most influential and successful artist in your genre today and why?

Either Future or Young Thug. So many artists today are following the sounds and trends that they have created.

Who have been some of your favourite artists that you’ve been able to work with? 

I haven’t had the opportunity to work with anyone yet, but I can guarantee after I drop a few more songs I will have the opportunity to work with big names in the not-so-distant future.

How do you feel about the current state of music? 

I love it. As time progresses, music continues to evolve and the sound changes more and more. We literally went from a focus on lyrical content to this new wave where the listener is seeking for a vibe. I am just excited to see what happens next. 

Any dream award shows you hope to one day play at?

The BET Hip Hop Awards!

What is your main goal as far as music?

To reach the masses and be an inspiration to the future of music 

Who would you say your music relates to the most?

Anyone who enjoys quality music with substance. I create music based on my mood and experiences so I would say that my music reaches those that need motivation and inspiration to get through the day. We go through highs and lows, and I create music with the hopes of letting my audience know I’ve been there but things will get better, so never give up 

What separates you from other artists? (What’s makes you different?)

My story and experiences separate me from other artists. We may have made similar choices and experienced similar challenges but I can only share my story from my perspective which makes it unique. From the way I deliver my bars to the cadences used throughout a song I am unapologetically me and that cannot be duplicated. 

When your not in the studio, What do you like to do for fun and relaxation?

I like to write my experiences down, listen to music and play basketball. 

If you could work with any producer who would it be?

There are so many dope producers but I would have to say J Cole, Kanye, TM88, Pierre Bourne, HitBoy, MikeWillMadeIt, or 40.

What’s the biggest highlight of your career thus far?

Performing at SxSW back in 2014. That experience helped me realize that I can make it in music

What is your dream venue to perform at?

Madison Square Garden 

What’s the name of the last book you read and by whom?

Decoded by Jay-Z

What’s your favourite sports team and why?

The Los Angeles Lakers. I wasn’t old enough to fully witness the greatness of Mike but Kobe Bryant was the next best thing. His dedication and love for the game is inspiring and I apply the Black Mamba Mentality to my music and artistry. 

Whose your favourite actor or actress and their best movie?

Leonardo DiCaprio and it’s a tie between The Wolf of Wall Street/Catch Me If You Can 

Name someone famous who inspires you and why?

Gucci Mane. He’s living proof despite the challenges thrown your way you can always overcome with the right mindset and focus.

What can we expect from you in the future?

Great music and an album that will reach and influence the masses to push towards becoming a greater version of themselves. It’s time to change the narrative because as the narrator we have control of our own story.

Where can the fans check out for your music?

All streaming platforms.

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